Tesla has transformed its popular in-house wrap program for the Cybertruck, Model 3, and Model Y, introducing significant updates. Here’s a look at the original program and what’s new.
The Original Wrap Program
Tesla first launched its wrap service for the Model 3 and Model Y in late 2023. With the introduction of the Cybertruck, the program expanded to include Matte Black and Satin White options, later adding 11 more color choices.
The initial program offered high-quality Paint Protection Film (PPF) wraps, which served a dual purpose: protecting the paint and altering the vehicle’s appearance. PPF wraps are thicker and more durable than traditional vinyl wraps but are also pricier and more labor-intensive to apply.
What’s New?
The revamped program transitions from PPF wraps to traditional vinyl wraps, making the service more affordable and in line with third-party providers. Vinyl wraps are less expensive to produce and apply, though they don’t offer the same level of protection as PPF.
Updated Wrap Prices
One of the most significant changes is the price drop. The switch to vinyl has reduced costs considerably, although Tesla’s pricing remains slightly higher than many third-party options. However, getting the service directly from Tesla ensures expertise and compatibility with the vehicle.
| Vehicle | Original Cost | New Cost |
|---|---|---|
| Cybertruck | $8,000 | $4,500 |
| Model 3 / Model Y | $6,500 | $4,000 |
| Model S / Model X | Not available | Not available |
Color Options
Tesla’s wrap palette has also been streamlined. Initially offering 11 colors per vehicle, the selection has now been reduced to eight. Each model has its own unique set of colors. For example, the Cybertruck has its own distinct palette, though the popular Satin White option is no longer available.
Fortunately, the ever-popular Matte Black remains, along with several bold and vivid color options designed to stand out.
Expanded Locations
When the program first launched, it was limited to four locations: West Covina, Oceanside, Costa Mesa, and Santa Clara, California, along with one location in Texas. Now, Tesla has added a new site in Seattle, Washington, while maintaining service at the original locations.
Wraps for Existing Vehicles
Previously, the wrap service was only available for new vehicle purchases. Now, Tesla has opened the program to vehicles already delivered. While surface damage such as scratches and scuffs can complicate wrap installation, Tesla isn’t currently charging additional fees for surface preparation. This sets it apart from many third-party wrap providers, which often impose extra costs for such services.
Competing with Third-Party Wrap Shops
Tesla’s decision to switch to vinyl makes its wrap program more accessible and competitive with third-party shops. Although Tesla’s wraps may still be slightly more expensive, they come with the assurance of being performed by technicians who know the vehicles inside and out.
THE TAKEAWAY
With these changes, Tesla has made its wrap service more appealing, efficient, and widely available, positioning itself as a strong competitor in the growing vehicle customization market.Sources: EV Car Answers Editors, ChatGPT, Tesla
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